15 Ways You Can Advertise Your Concrete Business to Land Concrete Jobs
Looking for ways to advertise your flatwork & decorative concrete services? Then this article is a must-read!!
It’s packed with 15+ effective, creative, and fun ways to get the word out about your business and have concrete jobs start “pouring in”! Taking action on even just a few of these strategies can get your business off the launch “pad” and help build a solid “foundation” for the future!
By reading this article and following up with action, you will discover how to make your crew stand out from the crowd, catch drive-by attention, showcase your work, leverage your professional contacts, create effective advertising, make social media work for you, and more, so keep reading!
Here are 15+ ideas on how to advertise a concrete business both online and offline.
1. Branded Crew Safety Vests, Hats & T-shirts With Clear Phone Number & Website
Don’t let your crew come to the job in just any old work and safety wear. Stand out from the crowd by investing in branded gear that everyone will recognize. How your crew looks can leave a good impression, telling potential customers that you’re an organized, professional unit that takes pride in their company.
Design your shirts, vests, caps, and hard hats so that your brand is highly visible and your phone number and website clearly readable from a distance.
2. Bandit Signs with Logo, Website & Services Offered
Bandit signs are the signs in the front yard of a house for sale or the ones that pop up everywhere at election time. They’re like mini-billboards!
Be sure the sign clearly shows your logo, website, contact info, and your top services. Don’t make the letters too small, or you defeat the purpose. For outdoor signage, the rule of thumb is that a 2-inch-high letter can be seen from 50 feet away. Add a half-inch of letter height for every additional 50 feet of reading distance.
Make sure you are aware of the laws regarding placement. You can’t place signs on public or private property without permission from the owner or jurisdiction. Check here for the dos and don’ts of bandit signs.
3. Truck Wrapping with Clear Website, Phone Number & Services Offered
Vehicle wraps can be custom-made at automotive sign shops. Wraps can cover almost every surface of a vehicle and give you the maximum area to place advertising, but they may be expensive.
A more affordable option is a custom-made magnetic sign that can be affixed to your truck’s door, side, roof or tailgate, and moved or removed quickly without damage. Many places can make just a single magnetic sign for a very reasonable price.
Like the bandit signs, make sure to clearly show your name, contact info, and services to be readable as the vehicle is moving.
4. Every Door Direct Mail
You can coordinate with your postal service to have flyers or brochures delivered to every address in a specified area. You only need to supply an adequate number of flyers to cover the route and pay for the postal service. You can also hand-deliver your flyers.
Here are three great opportunities to conduct your direct mail campaign:
- a) Before Start of Season
- b) Welcome new neighbors
- c) Showcasing neighbor driveways
5. Network With Other Non-competitor Contractors, Introduce Yourself and Offer a JV or Referral
A great way to reach a new audience is to borrow someone else’s. As a contractor, you likely know and work with other trades and contractors.
You can help each other by agreeing to promote the other’s services. A short write-up or business-card size ad in each other’s promotional material gives both businesses double the reach. You can also team up and offer a “bundle” discount if hired together.
6. Community Event Sponsorship
Goodwill goes a long way. Be seen in your community as a good citizen by sponsoring an event like a block party or fundraiser. Offer to pick up some of the costs in exchange for a banner or sign promoting your company. Better yet, volunteer at the event to let your potential clients put a face to your company name.
7. Google My Business Listing Optimization to Get Found On the Maps
Google My Business (GMB) is a free tool that allows business owners to create a GMB listing and be found in local searches. Create a Google My Business account and follow the steps to write and optimize a great listing and the ability to collect Google reviews.
8. Get More 5-star Reviews at the End of Every Project
Point your customers to your GMB listing or website at the conclusion of every project and ask them to leave a 5-star review. Give them a card with a QR code or ask permission to send them a text with the link and a reminder to review.
9. Post Before & Afters of Your Project on Your Social Media: Facebook, Instagram, Pinterest, Linkedin, Twitter, Snapchat
Pictures are worth a thousand words. Always remember to take photos before, during, and after every project to have plenty of images on hand. Consider hiring a student or other helper who is social media savvy to take photos and post them online while you focus on doing your best work.
10. High-converting Website That Ranks High On Google & Gets Leads
If you’re stuck on how to advertise a concrete business effectively with your website, take advantage of SEO tools like SEMrush, ahrefs, and Buzzsumo to optimize your website with relevant content and rank higher in search engines.
Design a great lead-capture page using tools like MailChimp or LeadPages, and have something digital to give away in exchange for email addresses, like a free consultation or a tip sheet.
11. Google Ads
Wondering how to advertise a concrete business on Google? You can sign up for a free Google Ad account and get help designing your ad. Your costs are controlled because you only pay when a customer takes action by clicking your link or contacting you.
12. Facebook Ads
Facebook ads are available to everyone with an account and can be set up right from your profile. Keep costs in check by choosing your target audience wisely and setting a budget spend per day that you’re comfortable with.
13. YouTube Ads
In addition to photos, make videos at your worksite or record yourself pitching your company and services. Create a YouTube channel to house them, and look into buying YouTube ads if your budget allows.
14. Pinterest Ads
Put all those great photos to use on Pinterest. Add simple text and have the image link to your website, social media channel, or lead capture page. Pinterest has reasonable ad pricing and may offer a credit to new advertisers.
Think of Pinterest like a phonebook; people go there when they’re looking and ready to buy, plus, there’s no expiry date on Pinterest. Your pins can be attracting business year after year.
15. Go LIVE With a Video Walk-through of All Your Projects and Ask Your Client to Participate
Be mindful of privacy policies and get permission first. Post these videos on your site or social media channels, and ask clients to share them too for extra reach.
16. Bonus: Nurture Leads & Past Clients Via Email Marketing & Text Message Marketing
The “fortune’s in the follow-up.” Keep potential jobs coming by taking advantage of automation within your email or text messaging services. You can set up a variety of messages to be sent to clients or prospects on a regular schedule while you continue putting out great work!
By using these 15 tips, you can advertise your concrete business in ways that are sure to land you more clients.