As a garage floor coating contractor, you know that generating leads is essential to your business. Without leads, you can’t find new customers and grow your business. In this blog post, we will discuss some tips for getting more garage floor coating leads. We’ll also provide a few ideas for marketing your business to potential customers.
Whether you offer garage floor epoxy installation, metallic epoxy, or polyaspartic & polyurea concrete coatings for garage floors, you might have heard pros and cons about where and how to market your concrete coating business to get more leads. Some contractors are heavily invested on Google, others on Facebook others on HomeAdvisor, others are set on thumbtack, and others take pride in being 100% word of mouth.
As you grow and add crews to your garage flooring business, you know how important it is to keep lead flow rolling to stay booked out months ahead.
One of the biggest misconceptions about getting more leads is that ONE channel or one lead source is better than the rest. The reason this is a misconception is that everyone is at a different stage in their coatings business and what works for one contractor might not work for another.
For example: If you have a full-time appointment setter/sales rep, it is much easier for your appointment setter to be booking estimates all day long from all lead sources. If you are the owner/operator and do sales, it may be hard for you to get back to incoming leads immediately and what might work for the full-time sales rep, might be difficult for you.
Another misconception is that you need more leads. You don’t need more leads, you need more qualified booked estimates to sell more garage floors. If your only focus is leads, you will end up selling to prospects who might not be ready for a big purchase or are not a good fit for you, so quality. qualifying and strategy are components needed in place to get more garage flooring leads.
If you sell epoxy flooring, you will be faced with lots of competition from all sides. If you are in a very competitive service area, consider running social media ads to get more leads. If you are in a lesser competitive market, it is worth running Google Ads to see what trending searches can get you more leads in your service area. Check out the Ultimate Guide to Generate More Floor Coating Leads.
If you sell polyaspartic & polyurea 1-day garage floor installs and want more leads, then Facebook ads are worth running from the start. If you are in a more populous city or region, running TikTok ads is worth a shot. Tiktok is a great channel to get in front of your ideal prospects and show up in front of moms, business professionals, and individuals interested in home renovations.
Additional places to advertise your floor coatings business: Pinterest, YouTube, and Snapchat.
If you’re looking to buy leads from lead vendors understand that not all lead vendors offer exclusive leads. 99% of lead companies make their money selling and reselling leads.
If you are looking for a long-term lead generation strategy that will help you get more leads for your garage floor business, then focus on your website’s SEO. If you show up on the first page of Google when people are searching for “garage floor coatings”, you will get more leads.
To improve your website’s SEO, start by optimizing your garage floor coating pages for key phrases like “metallic epoxy garage floors” and “polyaspartic garage floors”, “one-day garage floors”, and “garage floor coatings”.
Read our Concrete Coatings Marketing Strategy to learn more about how to create a sustainable concrete coating business marketing plan for your business.
Concrete Marketing Crew is the #1 digital marketing agency for concrete coating contractors. Contact us today to schedule your free marketing strategy session and learn your best options to generate more leads, more estimates, and get more garage floor installs booked this season.