How to Generate 100% Exclusive Concrete Job Leads For Your Decorative Concrete Online!
As a concrete contractor, we know how challenging it can be to get solid concrete job leads as you grow your business. There are many lead vendors out there offering to sell you hundreds, if not thousands, of potential clients that you can contact in the hopes of selling them your quality concrete services. The problem with this approach is that you’re buying leads that aren’t coming across you directly.
You don’t know if the leads you’re purchasing are price shoppers, real-time prospects or if they are looking to do their home improvement project in a year or two.
While purchasing leads is a quick way to gain traction as a small business, any lead generation company will have a hard time admitting that they are really in the business of growing their business and their brand, and not yours. This will only benefit a lead vendor as they negotiate lead pricing with bidders and your concrete lead cost may go up while conversions go down.
It would help if you also considered that the leads you buy aren’t always 100% exclusive to you. Some of the most well-known concrete lead generation services sell the same lead they just sold you to a competitor down the street hours later. This forces concrete contractors to compete on price.
Most companies that sell leads collect a name, email address, phone number, and project description, and keep a record of that contact and resell that information in multiple ways. This causes real interested prospects to become frustrated by the number of calls they get from different contractors to the point that they won’t take your call when you call.
If the idea of buying unqualified leads doesn’t make you feel good about the investment, you will want to consider generating your own leads. You don’t have to worry about doing a pay per lead contract, but rather focus on growing your brand, attracting the right fit clients, and getting paid what you deserve for your services.
There are a lot of benefits to generating your own leads via Google Search, Google Ads, Facebook Ads, Pinterest Ads, and even YouTube Ads, aside from the list being yours. The things you need to do to create those leads will help you develop brand recognition. Instead of buying a list and making a call or sending an email to introduce yourself, they will have sought you out because they found you on social media or while searching online for the services you provide.
Two Ways Concrete Contractors can Generate Leads Online
There are two ways that concrete contractors can generate leads online: (1) via a search engine and (2) via social media ads. You don’t have to choose one or the other. You can do both simultaneously or start with one approach and then add in the other one. They both increase your brand recognition and generate qualified leads.
Getting concrete contractor leads may be easier to do on your own when it comes to social media ads; however, you may need help generating leads with search engines, as this is a more difficult DIY route. You will have to set a realistic budget, which may require a skilled strategist to perfect. It’s a good idea to talk to someone with search engine expertise to help you out.
Concrete Job Leads via Search Engine
Getting leads via search engine means that people have searched for a concrete contractor, and your business has shown up in the results. Leads from search engines convert fast because the people searching for concrete contractors have a specific job to hire someone to do. There are four different ways to generate leads via a search engine:
- Google Ads
- Bing Ads
- Google Maps
- Organic Search
Google Ads show up at the top of the listing when potential customers do a search. The ads will also appear on other Google search sites and search partners. When setting up your Google Ad, you set a goal such as increased calls, more foot traffic, or website traffic.
You then create your message and set a budget for the duration of the advertisement. While the campaign is running, you can make adjustments to it or pause it if your ad has resulted in too many leads.
Bing Ads are similar to Google ads as far as how they work. When you create an ad on Bing, potential customers will see it on Yahoo, AOL, and the websites for MTV, NBC, and WSJ.
Like Google Ads, Bing offers analytics on how your ad is doing and who is responding so that you can adjust if needed to narrow your target for more qualified leads.
There has been an increase in the use of “near me” searches, making Google Maps an effective way to capture local business. If someone is looking for a local concrete contractor, they don’t care who offers that service in another state.
Advertising with Google Maps provides you with local SEO, which you can leverage to optimize content, so your business appears higher in local search engine results pages than your competition.
Organic search leads come when you show up in a search that is only influenced by algorithms, not by paid advertising.
Concrete Leads via Social Media
At the moment, it doesn’t cost anything to have a social media account. If you’ve been on social media lately, you’ll see that many companies are paying so you can see their ads. Social media rewards those that pay to have their content promoted. The “pay to play” way is the best way to get targeted leads via social media.
Social media allows you to get as specific as you want to about who you want to see your ads. If you do it right, you can segment your leads into categories based on their interest. While some potential clients may require your services right away, there will be others that you can cultivate a relationship with, so you will be top of mind when they’re ready to hire someone.
It would be best to know who your ideal customer is, including where they hang out and their other interests. Knowing who your ideal client is will help you determine what social media platform you want to spend your time and money on.
You don’t need to be on every platform if your potential customer isn’t there. Focus on where you can get the best return on your investment of time, energy, and money.
This is an extremely beneficial method, but be sure you prepare yourself for the influx of leads that may occur. You should run a testing phase in order to determine your target audience. You’ll also need a reliable marketing strategy in place to gain clientele.
4 Things That Can Help You Get More Concrete Leads Online
There are four different things you can do to generate more leads for your concrete business. If you have all four of these things in place, you’ll be happy to have qualified leads and a thriving concrete contractor business.
High Converting Website
If you don’t already have a website, get one. Some business owners think that having a Facebook page is enough; however, you always want to own your lead list, and if Facebook shuts down tomorrow, your lead list will disappear. You want an attractive, functional website that has the most important information easy to find.
You want to drive visitors to a call to action, whether signing up to an email list or filling out a contact form; you want their information. You may have to offer something in exchange for the contact information since people are becoming skeptical of joining lists for fear of getting inundated with emails. Once you start collecting emails, you can send newsletters with tips, specials, and other updates.
You want your website to be search engine friendly, which means making it accessible on mobile and web pages that are search engine optimized.
Optimize Google My Business
You want to make sure that your information on Google My Business is up to date. You have the choice as to whether or not you want the location of your business listed.
If your office isn’t a retail location, you don’t have to publish the address. The good news is that even if you live in a small town, you can set your service area for larger cities nearby so your business listing will show up in more searches.
We’ve all looked up items we’re considering buying to check out what other people say about it. People are doing the same thing when it comes to hiring a concrete contractor. They want to know what others’ experiences were like so that they have an idea of what to expect if they choose to do business with you. The better your reviews are, the more visibility you’ll have online.
Don’t be shy to ask for testimonials or reviews! If you’ve received positive feedback on your work, ask if the customer wouldn’t mind writing a review. You can even do video testimonials if you’re customers aren’t camera shy. There’s nothing better than having a happy customer tell potential customers how pleased they are with your work. It will put future clients at ease.
SEO & PPC Strategy
Both SEO and PPC are powerful traffic-generating strategies. You’ll see that one of them requires a time investment and the other a monetary one. You can choose to do one or both depending on how urgent your need for immediate leads is.
Using a search engine optimization strategy builds trust and credibility. Studies have shown that users will click on an organic search result over paid ads, so you want to find a way to increase your visibility without paying for ads all the time. The benefit of building trust and credibility is that it makes the conversion to sales a lot easier.
It doesn’t cost anything to make this approach unless you hire someone to do SEO for you. What it doesn’t require in finances, it demands in time. Increasing your visibility and credibility requires creating content. A successful strategy will result in higher search rankings, which will lead to more traffic and brand recognition.
Pay-per-click is the strategy to utilize ads and pay per click to the URL you’re directing people to. Social Media and Search Engine advertising demand you pay per click. This strategy is a lot faster than the SEO method, and it allows you to target your audience so that the leads you receive are qualified, and sales conversion is more effortless.
Concrete Contractor Leads Available Online
You can use before and after pictures of any work you have done to show potential customers what you can do. You may want to do blog posts that talk about signs that it’s time to replace your old concrete structure, with a call to action at the end to book a consultation.
Concrete Tear & Replace Leads
You’ll want to target neighborhoods with older homes, where the concrete work on the house needs an upgrade, and there may be a potential safety hazard.
Concrete Driveway Leads
Old concrete driveways will show signs of wear and tear, including oil stains. You’ll want to emphasize how replacing the driveway will increase the value of their home.
Concrete Pool Decks Leads
You may want to see if you can partner with a pool installation company, so they can refer you or send leads your way when they service a pool and see the deck needs repair.
Concrete Patio Leads
Older homes are a great target to tear down and replace patios. Patios are another job where you can talk about how the work will increase the home’s value.
Concrete Slab Leads
You’ll want to emphasize the importance of keeping walkways safe to limit liability.
Concrete Foundation Leads
You’ll want to target people looking to add something to their home that requires a solid foundation. You can share stories and pictures of what happens when you don’t have a proper foundation before you build.
Targeted Decorative Concrete Leads Available Online
These are some of the types of work you can use as an upsell to the teardown and replacement of the work mentioned above. You’ll want to have a portfolio of previous work that you’ve done so that you can use photos or videos for your lead generation activities.
Stamped Concrete Leads
You can target customers that have shown an interest in getting concrete work done and share the benefits of doing stamped concrete, such as increased longevity and low maintenance.
Concrete Coating Leads
People with children and those living with seniors or are seniors themselves will appreciate the safety concrete coating provides. Having a non-slip surface gives people peace of mind.
Leads for Epoxy Contractors
Create blog posts or videos talking about the benefits of using epoxy, take pictures that show the shine, and even a photo of a job done years ago to show how it holds up in high traffic areas.
Garage Floor Coating Leads
Show previous floor coating jobs you’ve done, including a before and after that shows how it covers minor cracks and pitting in a garage floor.
Concrete Polishing Leads
You may want to collaborate with interior decorators to get leads on these jobs since the benefits are aesthetic, with improved reflectivity and ambient lighting that their clients might be seeking.
Concrete Staining Leads
Show your potential customers how they can add color to their concrete that won’t flake or peel! Photos of previous work done would be great in blog posts or ads.
Concrete Resurfacing Leads
Concrete resurfacing is another job where you can talk about how doing this work can cost-effectively increase their home’s value. Pictures of previous work done and testimonials will be great.
Concrete Engraving Leads
Engraving is an excellent way for customers to personalize the concrete work that they are having done. Previous work can show what can be done with concrete engraving and inspire potential customers to beautify their homes uniquely.
By utilizing the above tips and methods, you can get your concrete business in the books and start generating leads for a more successful outcome.
How Concrete Marketing Crew Can Help You Generate Concrete Leads
At Concrete Marketing Crew, we specialize in growing your concrete company online. We are the creators of the Digital Concrete Contractor Marketing Plan, which helps flatwork and decorative concrete contractors establish themselves as the premier choice in their service area. You work with an amazing team of concrete marketing experts, not an account manager that bounces you around with excuses, but a program built to deliver success for your concrete business.
Contact us today to see if your service area is still available.