Do you provide concrete services in your service area? If so, it is important to know how much demand there is for those services. With Google’s Ad Keyword tool, you can find out the demand in your service area by typing in keywords related to what you offer. This will give you an idea of how competitive your business might be and what type of marketing strategies would work best for you. It also gives insight into where potential customers are searching online for concrete contractors like yourself. In this episode, we take look at how to calculate demand for your decorative concrete services in your service area.