Marketing SEO Podcast

7 Tips to Improve Your Concrete Contractor SEO

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5 Minute Read

Are you looking to improve your concrete website rankings on Google with SEO? It can be hard, but there are a few things that you can do to improve your organic Google search rankings. The following 7 tips will help get your site more traffic and rank higher in search engine results pages (SERPs).

 

#7 Tips To Help Improve Your Concrete Business Website Rankings On Google Search

1. Update your concrete website with a new design to make it fast, responsive and user-friendly

Update your business’s website with a new design to make it more user-friendly. A digital marketing agency telling me to update my website? Yeah, right… The fact of the matter is that most concrete websites are not built to rank or convert clicks into concrete leads. This is why it’s important to understand the performance of your website and how users are navigating your website. Google has released a new Algorithm Update that looks at Core Web Vitals, which target a website’s speed, rendering, and navigation user experience. If you are not sure how well your current concrete website is performing in Google’s eyes, take a free test at Google Page Speed Insights. How come slow websites still rank on Google? Well, they have gotten other factors right which weighs more in comparison to competitors. But as of 2021 and moving forward, a well-rounded SEO strategy targets to improve the speed and user experience of a visitor. This is one of the reasons we create a new concrete website for all our clients. It helps start off with the right foundation and set the strategy on a path to higher rankings and more concrete leads.

2. Create quality content for your site that is engaging and informative

“Content is KING, the Strategy is the Queen, and she runs the castle” Want to turn more clicks into clients? Create quality content for your decorative concrete website that targets a visitor’s intent as well as the search engines. Each page of your website should have relevant content that helps meet visitors where they are at – research phase, conversion phase, trust-building phase, first impressions. Each page should also serve a specific effort and target a specific intent such as a service page, or a service area page. The biggest misconception we see with concrete contractors who just got a new website is that they think that a new website will rank on its own, when in fact it couldn’t be further from the truth. Content builds context and relevance, and without enough of it, Google will prioritize websites that have a higher level of trust due to other factors. Each service page or application such as Concrete Patio, Concrete Resurfacing, or Concrete Polishing should have an individual page with at least 500 words dedicated to talking about that specific service and key details such as process, applications, factual information. When we launch a new website for contractors, we create 15,000+ words of SEO-optimized content that help our contractors rank on Google and dominate their service area with our proven SEO for Concrete Contractors.

3. Promote your company services and blog posts on social media platforms like Google My Business, Facebook, Twitter, Pinterest and LinkedIn

It is important to promote your company on social media platforms like Facebook, Twitter, Pinterest, Linked In, and Instagram. This provides social signals to Google, helping your content be seen as trending and popular. The more shares a piece of content gets from real, local, and established accounts, the better it tends to rank on Google. One of the most effective and simple ways to share your services on all the social media channels is to post project updates describing your concrete services and add a link to the targeted service page. When you post this content on your Business Profiles, be sure to share the business posts to your personal pages as they will get more engagement.

4. Add reviews from customers who have used your services to show potential customers what others think of you

In order to help potential customers make a decision, reviews are the best way. Reviews show what others think of your services and it adds social proof about your service. People like to do business with people they Know, Like & Trust. When someone finds you on Google, they will get to know you, when they see your work, they get to like you, and when they see your reviews, they will start trusting you. When adding reviews to your website from sites like Google My Business, Yelp, Houzz, be sure to link back to the specific reviews as it lets Google know where that specific piece of content came from.

5. Use high-quality images to help promote the various aspects of concrete work you offer (e.g., driveway construction)

Images are an important part of any marketing campaign. They can help people understand what you do and why your company is different from others in the same industry while giving them a sense of how much they might be able to trust you with their project. Smart concrete contractors use images when trying to sell services and leverage these to build trust in their craftsmanship. We recommend taking job pictures with your smartphone and using those on Blogs, Social Media, and Google My Business posts. Your smartphone tends to Geo-tag images with locations as well as make the work look real. Pictures used on your website should include your crews, your trucks if you have any, your brand, and your finished projects. From individual project galleries to service pages, to your homepage, your website should have a feel that you have a real company they can trust for your project, but more importantly, it helps Google recognize and associate pictures with content on your website.

6. Make sure all NAPW contact information is up-to-date so people can reach out about their project needs

Your contact information is an important factor to build the geographical relevance of your business. Showing your Name Address, Phone Number, Website throughout your site and other website directories is a relevant signal for optimization.  Having this information displayed on your website footer for instance with a link to your Google My Business listing, and adding this info on your contact page, lets Google know that you are a real business in a real location, and not just a fly-by-night contractor. Don’t have a location or don’t want to show your location? Not a problem. Make sure your business information is syndicated to all Data Aggregators such as Infogroup, Localeze, Factual, and Foursquare. These aggregators will help you anchor your business to your location or service area and help Google know who’s a real player in town. We help concrete contractors with cleaning up duplicate or erroneous information about their business on all Data Aggregators and major business directories and ensure they are most up-to-date with correct business descriptions and links to website and social media pages.

7) Claim your concrete business brand online

Claim ownership of your brand by taking over every social media and web 2.0 account you can get to! Websites like KnowEm, help you see which social media and web 2.0 accounts are available to claim with your business name. When claiming your business name and brand it’s important to take a couple of things into consideration: Use your real brand name. If your business name is Cornerstone Concrete, then claim Cornerstone Concrete as your username. Try to add the main city/service area to the URL. Many social channels will allow you to edit the URL on your profile. By default, they might assign a URL that looks like about.me/cornerstoneconcrete012345 – If this is the case edit the URL to show the city, or if it’s too long add partial brand with the city. e.g. about.me/cornerstoneconcretemiami or about.me/cconcretemiami. Claiming your brand and verifying it, is half the battle. The next step is to fully optimize each listing with a unique business description, list of services, real pictures, and links to all your other social media profiles. This is something that is part of our Concrete Marketing Plan for concrete contractors. The tips listed here are a great start to improving your concrete SEO. If you want more information on how to improve your concrete business SEO results, be sure to schedule a free strategy session with our team of experts today! We’ll take care of all the heavy lifting so that you can focus on what’s most important-running your concrete business and making more money.
Danny Barrera

Danny Barrera

Founder of Concrete Marketing Crew. Author of the up-and-coming book, "Sell More Garage Floors". Contributor to the Concrete Decor Magazine. Host of Your Concrete Success Podcast. We're on a mission to elevate the concrete coating & decorative concrete industry.

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